A keyword phrase is a search term that users use to explore in the prominent search engines like Google, Yahoo and Bing. Right selection of these terms lead to the success of your website visibility on internet, IM campaign and a wrong perception certainly proceeds to the campaign debacle.
Whenever internet marketing experts think about the article marketing for creating improved visibility for the online businesses, no tool acts as prominently as keyword research does. Intensity of this kind of keyword based research plays a significant role in the overall success of the internet based endeavors. Before going deep in the research methodologies, let's get a face to face with the term. Below illustrated are the important steps taken during the keyword research process by the search engine optimizers, internet marketing companies and experts.
Identifying the keyword phrases is the first step during the research process that decides the use of primary search terms that relates to the products and services and the potential audience as well. It's however recommended for the internet marketers to go with numerous relevant key terms at once. You can go through a number of resources in order to get the right taste of key terms that are specific to your business module. You may analyze the competitor's site or ask some of your friends about their search experience.
Next step is defined as the analysis of these key phrases. The process involves a comprehensive analysis of the competitive search terms. The analysis process offers an idea about the number of indexed pages on targeted keywords and those pages that are in the top rank in various search rankings. Considering the throughout competition makes a clear path for the analysis of the phrases.
The next process allows marketers to prepare a comprehensive list of the related and relevant keywords. The strategy of listing keywords is pretty straight forward that allows experts to choose perfect combination of words and phrases to attract customers to business website. You must think about some research-oriented, broad and targeted terms that are widely used and searched by the users.
Brainstorming could be the good method of creating the exhaustive list of keywords and key phrases.
Finally, if you are ready with the keyword research and analysis process, it's time to plan the final attack. Internet marketing experts recommend three or four relevant key terms placed on per page basis to avoid key phrase stuffing and search engine spamming. You should ensure that adding keywords in the content page must not break the flow of the content and its context. The entire research should be focused towards creating a niche of key phrases for promoting the businesses in the online market place.
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Article Source: http://EzineArticles.com/5602055
Showing posts with label Keywords. Show all posts
Showing posts with label Keywords. Show all posts
what is keywords
search engine. A user may "tag" pictures or text files with
keywords that are relevant to their content. Later on, these files may
be searched using keywords, which can make finding files much easier.
For example, a photographer may use a program like Extensis Portfolio or
Apple iPhoto to tag his nature photos with words such as "nature,"
"trees," "flowers," "landscape," etc. By tagging the photos, he can
later locate all the pictures of flowers by simply searching for the
"flowers" keyword.
Keywords are used on the Web in two different ways: 1) as search terms for search engines, and 2) words that identify the content of the website.
1) Search Engine Search Terms
Whenever you search for something using a search engine, you type keywords that tell the search engine what to search for. For example, if you are searching for used cars, you may enter "used cars" as your keywords. The search engine will then return Web pages with content relevant to your search terms. The more specific keywords you use, the more specific (and useful) the results will be. Therefore, if you are searching for a specific used car, you may enter something like "black Honda Accord used car" to get more accurate results.
Many search engines also support boolean operators that can be used along with keywords to further refine the search. For example, you may search for "Apple AND computers NOT fruit" if you only want results related to Apple products and not the kind of apples that grow on trees.
2) Web Page Description Terms
Keywords can also describe the content of a Web page using the keyword meta tag. This tag is placed in the <head> section of a page's HTML and contains words that describe the content of the Web page. The purpose of the keywords meta tag is to help search engines identify and organize Web pages, like in the photos example above. However, because webmasters have been known to use inaccurate tags to get higher search engine ranking, many search engines now give little to no weight to the keywords meta tag when indexing pages.
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Keywords are used on the Web in two different ways: 1) as search terms for search engines, and 2) words that identify the content of the website.
1) Search Engine Search Terms
Whenever you search for something using a search engine, you type keywords that tell the search engine what to search for. For example, if you are searching for used cars, you may enter "used cars" as your keywords. The search engine will then return Web pages with content relevant to your search terms. The more specific keywords you use, the more specific (and useful) the results will be. Therefore, if you are searching for a specific used car, you may enter something like "black Honda Accord used car" to get more accurate results.
Many search engines also support boolean operators that can be used along with keywords to further refine the search. For example, you may search for "Apple AND computers NOT fruit" if you only want results related to Apple products and not the kind of apples that grow on trees.
2) Web Page Description Terms
Keywords can also describe the content of a Web page using the keyword meta tag. This tag is placed in the <head> section of a page's HTML and contains words that describe the content of the Web page. The purpose of the keywords meta tag is to help search engines identify and organize Web pages, like in the photos example above. However, because webmasters have been known to use inaccurate tags to get higher search engine ranking, many search engines now give little to no weight to the keywords meta tag when indexing pages.
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